Mobile – you've come a long way baby. Just read the eye-opening article in The Sun newspaper that takes a look back at the evolution of the smart phone and you'll see what we mean. Today's shoppers are using their phones all along the consumer decision journey – a feat that would have been impossible with the Motorola 4500X, above. Our top shopper marketing agency, Theory House, continues to be inspired by the wave of new apps which dimensionalize the shopping experience. You can read the article and see the product gallery here: http://tinyurl.com/bn4g7k6
