Applying theme park concepts to innovate Retail Queues
In response to Covid-19, many retailers have formulated makeshift corrals to manage social distancing and meter the number of guests. This essentially brings the worst part of retail – waiting in line – to both the beginning and end of the shopping experience.
QueueEXP™ brings bold thinking that reimagines the queue as an opportunity for an immersive, branded experience.
RETHINKING THE RETAIL QUEUE
Theory House, a leading retail branding agency, introduces a partnership with Mark Gildersleeve, a veteran creative director in the theme park industry, to reimagine the Covid-19 retail queue. This new offering, QueueEXP™, brings theme park approaches to improve guest experience.
To learn more about our capabilities and reimagine your retail queue, click below.
“We see QueueEXP™ as an opportunity for retailers to differentiate in the marketplace and deliver a better guest experience that brings unique aspects of their brand to life for customers.”
JIM CUSSON, PRESIDENT, THEORY HOUSE
“Queue lines at the best theme parks are as much a part of the experience as the attraction itself. QueueEXP™ provides a fun and enjoyable queue line experience by cleverly immersing the customer in the store’s brands and products while preparing them for a more efficient shopping experience.”
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