Of all the elements of shopper marketing, product packaging is one of the most important. After all, what moment is more critical in the decision journey than that moment at the shelf, where the shopper is making a purchase decision? Great packaging needs to bring your brand to life in a way that is engaging. It should also consider context – of the shopping trip, competition and shelf placement.
This packaging caught our agency's attention in its ability to keep the fun in functional. Simon Liaberte's work for Poilu paint brushes awesome – creating a playful way to get shoppers to want to pick it up.