by Jim Cusson | Feb 22, 2018
Senix Brand Launch The Next Generation of OPE Chinese tool manufacturer, YAT, has entered the Canadian market with a new brand of unstoppable outdoor power equipment. The SENIX brand, including the name, logo, concept packaging and initial campaign direction, was...
by Jim Cusson | Feb 21, 2018
Liquid Wrench Rebrand As Dependable as You Are The only thing that works harder than Liquid Wrench products are the tradesmen who use them. That’s why we bridged the gap between the brand and audience via a comprehensive rebranding including modernized...
by Jim Cusson | Feb 21, 2018
GUNK Brand Activation Respect the Truck If GUNK can keep some of the toughest trucks in off-road racing in peak condition, imagine what it’ll do for your ride. That was the inspiration for GUNK’s sponsorship of Arie Luyendyk Jr.’s (yes, of Bachelor...
by Jim Cusson | Feb 20, 2018
Prime Cable Package Design Priming the Pump In the low-engagement category of electric outlets, Prime sought to drive selection at shelf. By modernizing the packaging, consistently applying it across segmentation (surge protectors, power strips, etc.) and simplifying...
by Jim Cusson | Dec 22, 2020
Gladiator In-Store Display Concepts Elevating Storage at Lowes Gladiator turned to Theory House to imagine how the brand could refresh is bay displays at Lowe’s. We also helped conceot ideas for introding a new overhead storage...
