by Jim Cusson | Apr 14, 2020
Supporting the Launch of a Fitness-Focused CBD Brand Theory House partnered with this vertically integrated manufacturer to develop the name, design and launch strategy for VictisCBD, a clinically tested and trusted CBD brand. Our efforts also included package design,...
by Jim Cusson | Dec 20, 2019
Activating for Pepsi Zero Sugar at the Biggest Game of the Year To support Pepsi Zero Sugar’s sponsorship of the Super Bowl LI Halftime Show, Theory House designed a Red Dot Award-winning package for a limited-edition commemorative can. We then translated this...
by Jim Cusson | Dec 20, 2019
Building a Brand With the Help of a Bachelor We managed a 360-degree marketing campaign for GUNK cleaning products. At the center of the promotion was a motorsports activation featuring Arie Luyendyk Jr. of The Bachelor fame. We promoted the brand both on-track and at...
by Jim Cusson | Dec 20, 2019
Designing a Coffee Brand With Hometown Appeal Restaurant chain Bojangles’ hired Theory House to completely reimagine its coffee brand. The project included the creation of the locale-inspired “Bo’Town Roasters,” logo design, coffee cups and to-go container packaging...
by Jim Cusson | Dec 20, 2019
Designing a Timeless Retail Display for Google Theory House has designed retail displays for Google at Best Buy stores across North America. When the company rebranded Android Wear, its operating system for wearable devices, to Wear OS, our team led the new design...
