by Jim Cusson | Jun 2, 2017 | Theory House Team
Theory House, a leading retail marketing agency, announces the appointment of Tim Bogert as Creative Director. Bogert brings a wealth of retail brand expertise to the agency, including serving as Director of Innovation at Belk Inc., one of the nation’s largest...
by Jim Cusson | Jul 18, 2014 | Retail trends, Theory House Team
A few members of the Theory House team just returned from Chicago where our VP of Retail Brands, Christopher Durham (left below), hosted a panel on private brands at the Shopper Insights in Action Conference with (L-R) Liz Berman, Director of Portfolio Strategy at...
by Jim Cusson | Jun 19, 2014 | Graphic design, Retail trends, Theory House Team
Gas stations and grocery stores have a lot in common in terms of how consumers shop them. The most critical selection criteria is locational convenience. Think about the grocery store you shop. Do you travel across town for it? Or is it right around the corner? Where...
by Jim Cusson | Apr 17, 2014 | Theory House Team
To begin this introduction I’m going to blatantly steal from a favorite show, Inside the Actor’s Studio, and its host, James Lipton. He always begins an interview by asking the guest, “Where were you born?” I was born and raised in...
by Jim Cusson | Apr 4, 2014 | Graphic design, Retail trends, Shopper marketing, Theory House Team
I am excited to announce that I will present for the very first time my new book “Fifty2, The My Private Brand Project” at the 18th annual FUSE conference in Chicago, April 7-9 at the Radisson Blu Aqua hotel. Join me, Tuesday, April 8 at 4:45 for...
by Jim Cusson | Feb 9, 2014 | Retail trends, Theory House Team
Theory House, announced today that Christopher Durham has joined the leadership team as Vice President of Retail Brands. Durham joins Theory House with more than 20 years of experience developing and managing brands both at the retail level and as a consultant,...
