by Jim Cusson | Nov 26, 2013 | Shopper marketing
This is the first of four posts presenting ideas that were first shared by Jim Cusson and Jared Meisel at the Path to Purchase Institute’s 2013 Shopper Marketing Expo. Everyone loves an underdog. From biblical stories like David & Goliath, to 80’s heroes like...
by Jim Cusson | Nov 20, 2013 | Advertising, Retail trends, Shopper marketing
Wondering about the effectiveness of branded live events? Well according to a Momentum Worldwide survey of more than 6,500 people comparing 23 types of brand experiences, 65% of people who’ve attended a branded live experience recommend the brand and 59% go on...
by Jim Cusson | Nov 7, 2013 | Retail trends, Shopper marketing, Theory House Team
This past weekend (November 2nd to be exact), my wife and I made a trip to SouthPark Mall here in Charlotte. Maybe it’s because I spent most of my life an hour’s drive from the nearest mall, but it threw me to hear Christmas carols playing throughout the...
by Jim Cusson | Oct 25, 2013 | Retail trends, Shopper marketing
The encouraging (yet sometimes overwhelming) results of searching “shopper marketing” in Google news is that most articles speak to the exciting future of at shelf, in-store marketing efforts. Through an October 17th PRNewswire story, I was introduced to...
by Jim Cusson | Oct 14, 2013 | Retail trends, Shopper marketing
One of the greatest fears of publicly presenting case studies about brands you haven't worked on is that someone attached to the brand will be in the audience and call you out for misrepresenting the facts. So when Theory House's managing partner, Jared Meisel...
by Jim Cusson | Oct 2, 2013 | Advertising, Retail trends, Shopper marketing, Theory House Team
Private brands take center stage on the front page of the Business section in today's New York Times. The article from reporter Stephanie Strom highlights the continued traction of store-owned brands with consumers. Sales of these products took off in the...
