by Jim Cusson | Apr 19, 2017 | Shopper marketing
This year three leaders at Theory House have once again been named to The Path to Purchase Institute’s annual “Who’s Who in Shopper Marketing Agencies.” This sixth annual report recognizes 300 dedicated, passionate agency executives whose creative intelligent...
by Jim Cusson | Mar 1, 2017 | Shopper marketing
A peek inside of our latest work for Greensboro-based premium grocer The Fresh Market. We were tasked with increasing the shoppability of the departments.
by Jim Cusson | Jan 5, 2017 | Shopper marketing
For the second year in a row, Food Lion was the “Exclusive Grocery Store” of the DC Metropolitan Cooking & Entertaining Show as well as the “Proud Ingredient Sponsor” of the Food Lion Cooking Stage at the event. The Metro Cooking & Entertaining Show is a...
by Jim Cusson | Apr 16, 2015 | Shopper marketing
Nothing works quite as well as trial to convert a skeptical shopper. Theory House coordinates cooking competition events all over the East Coast called Frugal Cook-Offs, introducing local bloggers to Food Lion’s economical private brand. From Charleston to Baltimore,...
by Jim Cusson | Apr 4, 2014 | Graphic design, Retail trends, Shopper marketing, Theory House Team
I am excited to announce that I will present for the very first time my new book “Fifty2, The My Private Brand Project” at the 18th annual FUSE conference in Chicago, April 7-9 at the Radisson Blu Aqua hotel. Join me, Tuesday, April 8 at 4:45 for...
by Jim Cusson | Mar 10, 2014 | Client of Theory House, Retail trends, Shopper marketing
Even though Food Lion just released its new Seafood Sustainability Campaign, it has been practicing sustainable seafood sourcing for much longer. Not to mention, Food Lion's policy covers the widest range of products among all major U.S. grocery companies. This...
