by Jim Cusson | Apr 11, 2014 | Retail trends
As reported this week in the trade press, Family Dollar – a retailer the Theory House team has supported – plans to close 370 underperforming stores, cut jobs and lower prices on 1,000 basic items following a disappointing second quarter. The company...
by Jim Cusson | Apr 4, 2014 | Graphic design, Retail trends, Shopper marketing, Theory House Team
I am excited to announce that I will present for the very first time my new book “Fifty2, The My Private Brand Project” at the 18th annual FUSE conference in Chicago, April 7-9 at the Radisson Blu Aqua hotel. Join me, Tuesday, April 8 at 4:45 for...
by Jim Cusson | Mar 10, 2014 | Client of Theory House, Retail trends, Shopper marketing
Even though Food Lion just released its new Seafood Sustainability Campaign, it has been practicing sustainable seafood sourcing for much longer. Not to mention, Food Lion's policy covers the widest range of products among all major U.S. grocery companies. This...
by Jim Cusson | Feb 9, 2014 | Retail trends, Theory House Team
Theory House, announced today that Christopher Durham has joined the leadership team as Vice President of Retail Brands. Durham joins Theory House with more than 20 years of experience developing and managing brands both at the retail level and as a consultant,...
by Jim Cusson | Jan 28, 2014 | Advertising, Retail trends, Theory House Team
In an article posted today to Supermarket News, Sprouts Farmers Market announced the locations of new stores opening in the Atlanta market in 2014 — its first venture east of the Mississippi — in what could be the beginning of a much greater expansion...
by Jim Cusson | Nov 20, 2013 | Advertising, Retail trends, Shopper marketing
Wondering about the effectiveness of branded live events? Well according to a Momentum Worldwide survey of more than 6,500 people comparing 23 types of brand experiences, 65% of people who’ve attended a branded live experience recommend the brand and 59% go on...
