by Jim Cusson | Jun 19, 2014 | Graphic design, Retail trends, Theory House Team
Gas stations and grocery stores have a lot in common in terms of how consumers shop them. The most critical selection criteria is locational convenience. Think about the grocery store you shop. Do you travel across town for it? Or is it right around the corner? Where...
by Jim Cusson | Apr 4, 2014 | Graphic design, Retail trends, Shopper marketing, Theory House Team
I am excited to announce that I will present for the very first time my new book “Fifty2, The My Private Brand Project” at the 18th annual FUSE conference in Chicago, April 7-9 at the Radisson Blu Aqua hotel. Join me, Tuesday, April 8 at 4:45 for...
by Jim Cusson | Mar 10, 2014 | Graphic design
Recently I took a trip with my husband, Cody, to Las Vegas, Nevada. I'd never have chosen to visit Vegas on my own, but Cody was required to go for a convention for work, and when his company offered to bring me along, how could I refuse? If nothing else,...
by Jim Cusson | Jan 16, 2014 | Client of Theory House, Graphic design, Theory House Team
It was a beautiful autumn day in Charlotte, and three intrepid creative minds converged to mastermind the very first Theory House holiday gift. For those of you who have endeavored to design a logo, write a headline or craft some copy for your own brand know how tough...
by Jim Cusson | Jan 16, 2014 | Graphic design, Theory House Team
Hot off the press are the materials Theory House designed for the upcoming AIGA event featuring author Peter Coughter. Original illustration was crafted by our own Lauren Harring. Part of AIGA Charlotte's 2014 Head, Heart, and Hand Lecture series, Peter will talk...
by Jim Cusson | Jan 8, 2014 | Graphic design, Theory House Team
While there are several perspectives on the subject, it’s well-established that office environments highly affect employee productivity and contentment. The latest Mashable article I read on the subject offers up seven tips for a more productive workspace....
