by Jim Cusson | Jun 13, 2014 | Client of Theory House, Retail trends
Food Lion, a grocer that Theory House is proud to call a client, this month pledged to donate 500 million meals to families in need by the end of 2020 through its new community relations platform, Food Lion Feeds, which will focus on hunger relief. To mark the launch...
by Jim Cusson | Mar 10, 2014 | Client of Theory House, Retail trends, Shopper marketing
Even though Food Lion just released its new Seafood Sustainability Campaign, it has been practicing sustainable seafood sourcing for much longer. Not to mention, Food Lion's policy covers the widest range of products among all major U.S. grocery companies. This...
by Jim Cusson | Jan 16, 2014 | Client of Theory House, Graphic design, Theory House Team
It was a beautiful autumn day in Charlotte, and three intrepid creative minds converged to mastermind the very first Theory House holiday gift. For those of you who have endeavored to design a logo, write a headline or craft some copy for your own brand know how tough...
by Jim Cusson | Sep 4, 2013 | Client of Theory House, Shopper marketing, Theory House Team
As Labor Day passes and the summer vacation season fades, the office life here at Theory House tends to reactivate and stress can follow shortly behind. But new research reported in today's Wall Street Journal uncovers a few remedies to let you head home feeling...
by Jim Cusson | Jul 17, 2013 | Advertising, Client of Theory House, Retail trends, Shopper marketing
Note: This a guest post we provided to My Private Brand Is it better to engage bloggers with a limited audience who are passionate about your brand, or to seek out highly influential bloggers who reach a larger audience but may not be as committed to your cause?...
by Jim Cusson | Jul 9, 2013 | Client of Theory House, Retail trends, Shopper marketing, Theory House Team
The July issue of Shopper Marketing, published by The Path to Purchase Institute, features a special section highlighting Who's Who in Shopper Marketing Agencies. I was gratified to see that Theory House's managing partner, Jared Meisel and myself were both...
