by Theory House | Jul 1, 2013 | Blog
Shopper marketing can feel like the wild west at times, with so many different shoppers shopping so many different retailers spanning so many different channels, categories and products. A shopper needs different information and does different research when they are...
by Theory House | Jun 20, 2013 | Blog
On a recent visit to San Francisco for a shopper marketing conference, I made a few trips to the Walgreens store in Union Square. The national chain has recently invested several million-dollars in a makeover of the store on the corner of Powell and O’Farrell...
by Theory House | Jun 11, 2013 | Blog
Jocelyn Wong, CMO at Family Dollar, has just been announced as Keynote presenter for the Retail Insights Southeast Luncheon Theory House is hosting September 17th. Tickets at www.retailinsights.eventbrite.com. Last year's luncheon brought together more than 120...
by Theory House | Jun 11, 2013 | Blog
I am in San Francisco this week to attend a shopper marketing conference, but over the weekend my wife Heidi and I enjoyed some R&R in the city. Part of the fun of walking San Francisco is the opportunity to encounter retail brands that are either launching in the...
by Theory House | Jun 7, 2013 | Blog
We all have friends and family members who are the first people to buy any new piece of technology… smart phones, iPods, GPS systems, tablets, flat screen TVs and so on. In a world where someone you work with or your best friend has the newest and latest gadget,...
by Theory House | Jun 6, 2013 | Blog
What separates good shopper marketing from great? Strategy? Insight? Creativity? Execution? While there is no denying the importance of each, you can nail all and have your work still be ineffective at shelf. There is something missing in most shopper marketing....
