by Theory House | Jul 9, 2013 | Blog
The July issue of Shopper Marketing, published by The Path to Purchase Institute, features a special section highlighting Who's Who in Shopper Marketing Agencies. I was gratified to see that Theory House's managing partner, Jared Meisel and myself were both...
by Theory House | Jul 9, 2013 | Blog
I don't know about you, but for my family and I, summer seems to be flying by. It seems like just yesterday Lauren finished her first year of college, Emma graduated first grade and Charlie survived her first year of pre-school. Now, whether we like it or not,...
by Theory House | Jul 9, 2013 | Blog
Jay Yarow from Business Insider recently shared his initial thoughts after being in a meeting with Amazon at their Seattle headquarters. While the observations are interesting, as a shopper marketer at Theory House, the below caught my eye. Amazon is focused on...
by Theory House | Jul 3, 2013 | Blog
Designers tend to be "shoot for the moon", detail oriented, perfectionists. If you ask my colleagues here at Theory House, they'd probably say that I take that stereotype to the next level. I know I can be super driven, and maybe even a little hard...
by Theory House | Jul 2, 2013 | Blog
It's not everyday my hometown of Dayton, OH has a restaurant featured in Forbes. However, this is the second time OinkADoodleMoo has been highlighted for its creative and unordinary name, ...
by Theory House | Jul 1, 2013 | Blog
While sleeping on the job used to be frowned upon, the latest studies show that a 20- to 30-minute nap in the afternoon can actually boost productivity. Even big Fortune 500 companies like Proctor & Gamble and Google are investing in ways to give their employees...
