by Theory House | Sep 4, 2013 | Blog
When Chobani made its debut in 2007, Greek yogurt accounted for 1% of the total yogurt selection on shelves. Fast forward to today, and more than one third of yogurts on shelf is Greek – with Chobani capturing almost 35% of all yogurt sales. Even our Theory...
by Theory House | Sep 4, 2013 | Blog
As Labor Day passes and the summer vacation season fades, the office life here at Theory House tends to reactivate and stress can follow shortly behind. But new research reported in today's Wall Street Journal uncovers a few remedies to let you head home feeling...
by Theory House | Aug 27, 2013 | Blog
I am guilty of thinking that hunger is a problem that is far away from the U.S., but the truth is quite the opposite. Learning that 1 out of every 6 people in America is struggling to find food snapped my perspective back into reality. Of the people and families that...
by Theory House | Aug 20, 2013 | Blog
Amazing presentations on the schedule for Retail Insights Southeast on September 17, 2013. Presented by Theory House, the event draws retail marketers to Charlotte from throughout the Southeast. Only four weeks left to register. Details and tickets are at...
by Theory House | Aug 14, 2013 | Blog
As I grow older, I feel myself becoming more and more impatient with the constant noise, over stimulation, gadgets and busy nature of our world today. Similarly, I am placing more and more value on the simple things in life (because there aren't very many...
by Theory House | Aug 14, 2013 | Blog
Are you a cruncher? Or a smoosher? Food companies want to know. More than ever food manufacturers are paying closer attention to consumer's texture preferences as they consider attributes that drive success in new product launches. According to an article in...