by Jim Cusson | Aug 14, 2013 | Advertising, Retail trends, Shopper marketing
While the news is good, not great, the trend is encouraging. Today's Wall Street Journal highlights how halfway through 2013, we have the highest consumer confidence levels in years. And while retail sales in July only climbed a seasonally adjusted 0.2%, it...
by Jim Cusson | Aug 5, 2013 | Advertising, Graphic design, Retail trends, Shopper marketing
Coca-Cola not only understands consumers' love of customization, but they are capitalizing on it. First, their fountain drink system called Freestyle allows customers at supporting restaurants to customize their soda on every refill. They can choose from any Coke...
by Jim Cusson | Aug 5, 2013 | Advertising, Retail trends, Shopper marketing
Five years ago, the brand Lululemon was mainly known by die-hard yogis who embody the centered and fit lifestyle that practicing yoga can bring. Today, with private fitness companies from yoga to cross-fit to boot camp becoming trendy and available via discount sites...
by Jim Cusson | Jul 31, 2013 | Advertising, Shopper marketing, Theory House Team
British humor + butter substitutes = I can't believe you're not laughing yet. Keep the hits coming by following Theory House shopper marketing agency on Twitter @ideasbytheory.
by Jim Cusson | Jul 25, 2013 | Advertising, Retail trends, Shopper marketing, Theory House Team
Like a lot of females born in the late 80's, my shopping habits have progressed through the likes of Limited Too, Bath and Body Works, and Forever 21. Now, in my early twenties, I've started to wander through Nordstrom, Von Maur, and Neiman Marcus for...
by Jim Cusson | Jul 17, 2013 | Advertising, Client of Theory House, Retail trends, Shopper marketing
Note: This a guest post we provided to My Private Brand Is it better to engage bloggers with a limited audience who are passionate about your brand, or to seek out highly influential bloggers who reach a larger audience but may not be as committed to your cause?...
