by Jim Cusson | Jan 28, 2014 | Advertising, Retail trends, Theory House Team
In an article posted today to Supermarket News, Sprouts Farmers Market announced the locations of new stores opening in the Atlanta market in 2014 — its first venture east of the Mississippi — in what could be the beginning of a much greater expansion...
by Jim Cusson | Nov 20, 2013 | Advertising, Retail trends, Shopper marketing
Wondering about the effectiveness of branded live events? Well according to a Momentum Worldwide survey of more than 6,500 people comparing 23 types of brand experiences, 65% of people who’ve attended a branded live experience recommend the brand and 59% go on...
by Jim Cusson | Oct 2, 2013 | Advertising, Retail trends, Shopper marketing, Theory House Team
Private brands take center stage on the front page of the Business section in today's New York Times. The article from reporter Stephanie Strom highlights the continued traction of store-owned brands with consumers. Sales of these products took off in the...
by Jared Meisel | Sep 30, 2013 | Advertising, Shopper marketing, Theory House Team
Theory House had a chance to attend the first Brand Experience Symposium put on by Hub Magazine earlier this month in New York. It was a memorable event; a chance to spend two days listening to presentations from a variety of brand CMO's and agency CEO's....
by Jim Cusson | Aug 20, 2013 | Advertising, Shopper marketing, Theory House Team
Amazing presentations on the schedule for Retail Insights Southeast on September 17, 2013. Presented by Theory House, the event draws retail marketers to Charlotte from throughout the Southeast. Only four weeks left to register. Details and tickets are at...
by Jim Cusson | Aug 14, 2013 | Advertising, Retail trends, Shopper marketing
Are you a cruncher? Or a smoosher? Food companies want to know. More than ever food manufacturers are paying closer attention to consumer's texture preferences as they consider attributes that drive success in new product launches. According to an article in...
