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Brand Portfolio Optimization

If you face the daunting task of evaluating and optimizing your brand portfolio as a result of a merger, acquisition or simply years of inattention, give Theory House a call.

Portfolio Analysis

Review and assessment of existing portfolio
Documentation of success drivers
Marketing assessment

Shopper Needs Assessment

Map consumer needs
Determine individual brand potentials
Retire or merge poor achievers
Identify new opportunities

Course for Management

Identify and assign savings opportunities
Foster and secure support from stakeholders

Let's Talk About Your Needs