Brand Portfolio Optimization

If you face the daunting task of evaluating and optimizing your brand portfolio as a result of a merger, acquisition or simply years of inattention, give Theory House a call.
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Portfolio Analysis

Review and assessment of existing portfolio
Documentation of success drivers
Marketing assessment
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Shopper Needs Assessment

Map consumer needs
Determine individual brand potentials
Retire or merge poor achievers
Identify new opportunities
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Course for Management

Identify and assign savings opportunities
Foster and secure support from stakeholders

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