by Jared Meisel | May 9, 2014 | Uncategorized
There is nothing quite like watching 4000lb trucks flying off a dirt jump, hearing their 900hp engines screaming as they slide sideways around turns and watching the small explosions as their carbureted engines clear out unspent fuel. It is an immersive experience,...
by Jared Meisel | Nov 4, 2013 | Uncategorized
As social networks try to monetize their traffic, most are looking for ways to play an influential role in a purchase. In the last couple years new purchase platforms have emerged. Facebook created the ability to purchase from brand pages (affectionately called...
by Jared Meisel | Sep 30, 2013 | Advertising, Shopper marketing, Theory House Team
Theory House had a chance to attend the first Brand Experience Symposium put on by Hub Magazine earlier this month in New York. It was a memorable event; a chance to spend two days listening to presentations from a variety of brand CMO's and agency CEO's....
by Jared Meisel | Jul 31, 2013 | Uncategorized
Every now and then you see something that completely blows your mind. Today, it was this infographic from rewarded search site Qmee, highlighting what is done on the internet every minute. In our digital age, time is speeding up. Or maybe we are just doing more...
by Jared Meisel | Jul 12, 2013 | Advertising, Graphic design, Retail trends, Shopper marketing
As omni-channel becomes more of a growing focus for retail marketers, one of the biggest challenges retailers face is orienting their store environment based on the way shoppers shop, not the way they are organizationally structured. In other words, taking a holistic...
