The just released "SheSpeaks/Lippe Taylor Women’s Buying Behavior Index,” talked to 2,152 women over the past two months to get a pulse on buying habits and forecast purchasing trends of American women and the results may surprise you. For the team at Theory House shopper marketing agency, it highlights 5 reasons to reach her before she gets to shelf:
1) When asked which method they use most to research products, 71% chose laptops, 18% selected mobile/tablet, while only 6% preferred browsing in a store
2) 70% use mobile devices while in-store to look up and compare prices
3) 66% search for coupons online befoire they shop
4) 34% make purchases on their mobile phones
5) 70% use their mobile devices to do different kinds of shopping behavior. And of these, 75% use phones and other devices to find store locations and hours