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Join Christopher Durham, VP of Retail Brands and Jordan Stevens, Senior Brand Strategist for Theory House as we explore the most important trends revealed in the Fourth Annual Vertex Awards International Private Brand Design Competition. This FREE webinar will include global insights and analysis from this year’s competition, which included more than 300 entries from 25 countries and 49 retailers from each of the inhabited continents of the world.

Whether you are a retailer trying to differentiate your brands or a supplier/manufacturer attempting to keep up with the quickly changing private brand landscape, this webinar is for you.

Five lucky webinar attendees will receive a copy of the fourth edition Vertex Awards winners book!

Topic: “#TRENDING: 5 Global Private Brand Trends Revealed”
Date & Time: Thursday, May 4, 2017, 02:00 PM EST
Duration: 40 minutes (30-minute presentation, 10-minute Q & A)


Christopher Durham
VP of Retail Brands, Theory House
With over 20 years of retail branding and marketing experience, Durham has built and launched billion dollar private brands for Lowe’s, Food Lion, Hannaford, and others. He is also the author of the influential website, My Private Brand, and the co-founder of the Vertex Awards.

Jordan Stevens

Senior Brand Strategist, Theory House
A hybrid of strategic and creative expertise, Stevens champions thought-provoking, relevant brands. The Savannah College of Art and Design advertising graduate and Erwin Penland alum has worked with numerous retail brands including: Bojangles’, Belk, Staples, Metro and Petco.

The webinar is sponsored by the Vertex Award-winning retail brand agency, Theory House.

Theory House is focused on reimagining the future of retail brands. They combine expertise in strategy, design and retail marketing into a powerful integrated service offering called Retail Brand Fuel.

The agency has supported leading retail marketers like Pepsi, Google, The Fresh Market, Family Dollar, Stop & Shop, Food Lion, Giant, Petco, Lowe’s Home Improvement, Staples, and Office Depot.


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