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Hollywood Meets Retail

Hollywood Meets Retail

This blog post is unlikely to help you tackle your next retail challenge, but it may inspire a healthy debate around the office. We surveyed the Housemates here at Theory House to develop a list of our favorite movies featuring retail. From Steve Martin, below in...
Lowe’s and b8ta Double Down on Connected Home

Lowe’s and b8ta Double Down on Connected Home

From our Charlotte location, Theory House has access to a surprisingly large number of retailer’s HQs which helps us keep our finger on the pulse of retail. We recently noticed Lowe’s, just north of Charlotte, has expanded its SmartSpot concept to 70 additional...
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