by Jim Cusson | Jan 29, 2015 | Uncategorized
As retailers seek new ways to drive store traffic, they may want to follow Kohl’s Department Stores’ retail marketing lead. The banner announced it will be the exclusive department store retail partner for The Color Run™. The move is part of the company’s new...
by Jim Cusson | Jan 26, 2015 | Private Brand
Minneapolis-based Target is unveiling its newest private brand clothing line. Designed specifically for the Plus-size woman who loves fashion and appreciates a good value, AVA & VIV is sure to...
by Jim Cusson | Jan 15, 2015 | Private Brand
Just in time for people trying to keep their health-related New Year’s resolutions, Dallas-based convenience store 7-Eleven, Inc. has introduced two, better-for-you snack bars under a new sub brand of their 7-Select brand, 7-Select GO!Smart. Weighing in at less than...
by Jim Cusson | Jan 6, 2015 | Uncategorized
The team at Theory House spends most of our working hours advising clients on retail branding strategies and delivering engaging creative solutions to meet shopper needs. In the retail marketing agency world that often means we suffer from a case of the...
