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Everything Works. Until it Doesn’t

Basic. Mid-tier. NBE. Premium. These are common descriptors for the traditional merchandising roles Private Brands play (I’d argue that we should focus on meeting shopper’s needs versus merchandising strategies – but that’s fodder for an...
Meet the Housemates – Molly Kraus

Meet the Housemates – Molly Kraus

To begin this introduction I’m going to blatantly steal from a favorite show, Inside the Actor’s Studio, and its host, James Lipton.  He always begins an interview by asking the guest, “Where were you born?” I was born and raised in...
Family Dollar Slows Growth Engine

Family Dollar Slows Growth Engine

As reported this week in the trade press, Family Dollar – a retailer the Theory House team has supported – plans to close 370 underperforming stores, cut jobs and lower prices on 1,000 basic items following a disappointing second quarter. The company...
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