by Jim Cusson | Apr 24, 2014 | Uncategorized
Basic. Mid-tier. NBE. Premium. These are common descriptors for the traditional merchandising roles Private Brands play (I’d argue that we should focus on meeting shopper’s needs versus merchandising strategies – but that’s fodder for an...
by Jim Cusson | Apr 17, 2014 | Theory House Team
To begin this introduction I’m going to blatantly steal from a favorite show, Inside the Actor’s Studio, and its host, James Lipton. He always begins an interview by asking the guest, “Where were you born?” I was born and raised in...
by Jim Cusson | Apr 11, 2014 | Retail trends
As reported this week in the trade press, Family Dollar – a retailer the Theory House team has supported – plans to close 370 underperforming stores, cut jobs and lower prices on 1,000 basic items following a disappointing second quarter. The company...
by Jim Cusson | Apr 4, 2014 | Graphic design, Retail trends, Shopper marketing, Theory House Team
I am excited to announce that I will present for the very first time my new book “Fifty2, The My Private Brand Project” at the 18th annual FUSE conference in Chicago, April 7-9 at the Radisson Blu Aqua hotel. Join me, Tuesday, April 8 at 4:45 for...
