by Jim Cusson | Jan 30, 2014 | Uncategorized
The internet is buzzing about the 10-year anniversary of Dove’s “Campaign for Real Beauty.” Mostly known for its videos such as “Evolution” and “Sketches”, several of the campaign’s efforts obtained viral status, garnering attention from advertising award shows and...
by Jim Cusson | Jan 28, 2014 | Advertising, Retail trends, Theory House Team
In an article posted today to Supermarket News, Sprouts Farmers Market announced the locations of new stores opening in the Atlanta market in 2014 — its first venture east of the Mississippi — in what could be the beginning of a much greater expansion...
by Jim Cusson | Jan 28, 2014 | Uncategorized
If you get a chance, head on over to the Today Show web site to view and vote for the best Super Bowl ads. They picked 16 of the all-time favorite Super Bowl ads and are narrowing the selections based on viewer's votes. The Mean Joe Green ad from 1980 is still a...
by Jim Cusson | Jan 16, 2014 | Client of Theory House, Graphic design, Theory House Team
It was a beautiful autumn day in Charlotte, and three intrepid creative minds converged to mastermind the very first Theory House holiday gift. For those of you who have endeavored to design a logo, write a headline or craft some copy for your own brand know how tough...
by Jim Cusson | Jan 16, 2014 | Graphic design, Theory House Team
Hot off the press are the materials Theory House designed for the upcoming AIGA event featuring author Peter Coughter. Original illustration was crafted by our own Lauren Harring. Part of AIGA Charlotte's 2014 Head, Heart, and Hand Lecture series, Peter will talk...
