by Jim Cusson | Oct 25, 2013 | Retail trends, Shopper marketing
The encouraging (yet sometimes overwhelming) results of searching “shopper marketing” in Google news is that most articles speak to the exciting future of at shelf, in-store marketing efforts. Through an October 17th PRNewswire story, I was introduced to...
by Jim Cusson | Oct 21, 2013 | Graphic design, Theory House Team
As one of the first Theory House hires post its inception, I’m honored and excited to be contributing my first blog post ever (that’s right, I’ve never blogged before). The journey to becoming the newest Housemate seems long, but I guess that’s...
by Jim Cusson | Oct 14, 2013 | Retail trends, Shopper marketing
One of the greatest fears of publicly presenting case studies about brands you haven't worked on is that someone attached to the brand will be in the audience and call you out for misrepresenting the facts. So when Theory House's managing partner, Jared Meisel...
by Jim Cusson | Oct 2, 2013 | Advertising, Retail trends, Shopper marketing, Theory House Team
Private brands take center stage on the front page of the Business section in today's New York Times. The article from reporter Stephanie Strom highlights the continued traction of store-owned brands with consumers. Sales of these products took off in the...
