by Jared Meisel | Sep 30, 2013 | Advertising, Shopper marketing, Theory House Team
Theory House had a chance to attend the first Brand Experience Symposium put on by Hub Magazine earlier this month in New York. It was a memorable event; a chance to spend two days listening to presentations from a variety of brand CMO's and agency CEO's....
by Jim Cusson | Sep 24, 2013 | Uncategorized
The 2nd annual Retail Insights Southeast Luncheon that our shopper marketing agency Theory House hosted September 17th delighted a crowd of more than 140 retail marketers from the area – a 20% jump in attendance over last year. Jocelyn Wong, CMO at Family...
by Jim Cusson | Sep 24, 2013 | Uncategorized
Jim Cusson, president of Theory House shopper marketing agency (pictured left) and Jared Meisel, Managing Partner, have been invited to present at the Path to Purchase Institute's Shopper Marketing Expo in Chicago October 9, 2013. The two will highlight ways...
by Jim Cusson | Sep 19, 2013 | Retail trends, Shopper marketing, Theory House Team
The 2nd annual Retail Insights Southeast Luncheon that our shopper marketing agency Theory House hosted this week delighted a crowd of more than 140 retail marketers from the area – a 20% jump in attendance over last year. Jocelyn Wong, CMO at Family Dollar,...
by Jim Cusson | Sep 4, 2013 | Uncategorized
When Chobani made its debut in 2007, Greek yogurt accounted for 1% of the total yogurt selection on shelves. Fast forward to today, and more than one third of yogurts on shelf is Greek – with Chobani capturing almost 35% of all yogurt sales. Even our Theory...
