by Jim Cusson | Aug 27, 2013 | Uncategorized
I am guilty of thinking that hunger is a problem that is far away from the U.S., but the truth is quite the opposite. Learning that 1 out of every 6 people in America is struggling to find food snapped my perspective back into reality. Of the people and families that...
by Jim Cusson | Aug 20, 2013 | Advertising, Shopper marketing, Theory House Team
Amazing presentations on the schedule for Retail Insights Southeast on September 17, 2013. Presented by Theory House, the event draws retail marketers to Charlotte from throughout the Southeast. Only four weeks left to register. Details and tickets are at...
by Jim Cusson | Aug 14, 2013 | Uncategorized
As I grow older, I feel myself becoming more and more impatient with the constant noise, over stimulation, gadgets and busy nature of our world today. Similarly, I am placing more and more value on the simple things in life (because there aren't very many...
by Jim Cusson | Aug 14, 2013 | Advertising, Retail trends, Shopper marketing
Are you a cruncher? Or a smoosher? Food companies want to know. More than ever food manufacturers are paying closer attention to consumer's texture preferences as they consider attributes that drive success in new product launches. According to an article in...
by Jim Cusson | Aug 14, 2013 | Advertising, Retail trends, Shopper marketing
While the news is good, not great, the trend is encouraging. Today's Wall Street Journal highlights how halfway through 2013, we have the highest consumer confidence levels in years. And while retail sales in July only climbed a seasonally adjusted 0.2%, it...
