by Jim Cusson | Jun 20, 2013 | Retail trends, Shopper marketing, Theory House Team
On a recent visit to San Francisco for a shopper marketing conference, I made a few trips to the Walgreens store in Union Square. The national chain has recently invested several million-dollars in a makeover of the store on the corner of Powell and O’Farrell...
by Jim Cusson | Jun 11, 2013 | Shopper marketing, Theory House Team
Jocelyn Wong, CMO at Family Dollar, has just been announced as Keynote presenter for the Retail Insights Southeast Luncheon Theory House is hosting September 17th. Tickets at www.retailinsights.eventbrite.com. Last year's luncheon brought together more than 120...
by Jim Cusson | Jun 11, 2013 | Uncategorized
I am in San Francisco this week to attend a shopper marketing conference, but over the weekend my wife Heidi and I enjoyed some R&R in the city. Part of the fun of walking San Francisco is the opportunity to encounter retail brands that are either launching in the...
by Jim Cusson | Jun 7, 2013 | Retail trends, Shopper marketing, Theory House Team
We all have friends and family members who are the first people to buy any new piece of technology… smart phones, iPods, GPS systems, tablets, flat screen TVs and so on. In a world where someone you work with or your best friend has the newest and latest gadget,...
by Jared Meisel | Jun 6, 2013 | Uncategorized
What separates good shopper marketing from great? Strategy? Insight? Creativity? Execution? While there is no denying the importance of each, you can nail all and have your work still be ineffective at shelf. There is something missing in most shopper marketing....
