by Jared Meisel | May 31, 2013 | Uncategorized
Do you talk about your audience in a different way than you did a year ago? Have you shifted your marketing mix to better connect with shopper? Shoppers are evolutionary creatures, continually adapting and evolving their approach to retail. Yet it is amazing how many...
by Jim Cusson | May 24, 2013 | Advertising, Client of Theory House, Retail trends, Shopper marketing
The team at Theory House is getting ready to activate a great initiative for our grocery client, Food Lion. As part of the retailer's focus on an improved produce offering, we have developed a "Fresh from the Field" sampling tour. The food truck pictured...
by Jim Cusson | May 16, 2013 | Uncategorized
File this one under "seeing is believing". MarketWatch reports that Hammacher Schlemmer, the 165-year-old catalog dedicated to “offering the Best, the Only and the Unexpected,” now offers an “iPad Commode Caddy”? The $99.95...
by Jim Cusson | May 16, 2013 | Uncategorized
Google has announced Google Wallet integration within Gmail, allowing for a new way to send money to friends, family, and co-workers. As the video above highlights, a Gmail address isn't required for the recipient, and it's free if your bank account is...
by Jim Cusson | May 6, 2013 | Uncategorized
xAd/Telmetrics Mobile Path-to-Purchase Report socialized by shopper marketing agency Theory House
