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Theory House and the High Wire Act

Theory House and the High Wire Act

When forces act in opposition to each other they create tension. This tension can become the platform for opportunity. Consider the high-wire act – a thin metal cord pulled tight between two fulcrum – it’s tension that creates the stage for a work of...
Creative Rockstar

Creative Rockstar

    At our shopper marketing agency Theory House, we already consider our Associate Creative Director, Maggie Bean, a Rockstar… but what if your Creative Director REALLY was a Rockstar? That seems to be the reality for more & more brands these days...

Child of the 90’s

In the last 5 years, even my cell phone has grown up. From a flip phone, to something called a Razor, to an Envy, to a Droid, then finally to an iPhone, technology has always been there to constantly out-do itself each and every time. Likewise, it has been there to...

Your iPad’s Secret

The iPad has been wildly successful for Apple. Since launching in April 2010, it essentially created the tablet market. And while there was some initial question of the viability of a 'third screen" product, Apple's sale of well over 100 million iPads...
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