by Jim Cusson | Feb 28, 2013 | Shopper marketing
When forces act in opposition to each other they create tension. This tension can become the platform for opportunity. Consider the high-wire act – a thin metal cord pulled tight between two fulcrum – it’s tension that creates the stage for a work of...
by Jim Cusson | Feb 22, 2013 | Advertising
At our shopper marketing agency Theory House, we already consider our Associate Creative Director, Maggie Bean, a Rockstar… but what if your Creative Director REALLY was a Rockstar? That seems to be the reality for more & more brands these days...
by Jim Cusson | Feb 22, 2013 | Uncategorized
In the last 5 years, even my cell phone has grown up. From a flip phone, to something called a Razor, to an Envy, to a Droid, then finally to an iPhone, technology has always been there to constantly out-do itself each and every time. Likewise, it has been there to...
by Jared Meisel | Feb 20, 2013 | Graphic design, Retail trends, Shopper marketing
Of all the elements of shopper marketing, product packaging is one of the most important. After all, what moment is more critical in the decision journey than that moment at the shelf, where the shopper is making a purchase decision? Great packaging needs to bring...
by Jared Meisel | Feb 20, 2013 | Retail trends, Shopper marketing
The iPad has been wildly successful for Apple. Since launching in April 2010, it essentially created the tablet market. And while there was some initial question of the viability of a 'third screen" product, Apple's sale of well over 100 million iPads...
