Theory House shopper marketing agency


When facing the new reality of retail, you need a true strategic partner – a shopper marketing agency to help your business find forward motion fast. That’s what Retail Forward means to Theory House. More than a tagline, it’s a promise to use our experience to help you rethink your future.

Our team of collaborative retail experts understands the challenges facing today’s retail marketers from the inside out. We work quickly to deliver strategically-driven solutions that engage shoppers and drive purchases. Whether you’re seeking a new in-store experience or an enhanced brand presence, we improve today’s realities and imagine tomorrow’s possibilities.


We apply our experience and expertise in retail marketing to address critical business issues.

Retail Sell-In
Brand Consolidation
New Banner Concepts
Competitive Review
Insights and Research
Go-To-Market Strategy



We create compelling and relevant brands and
experiences that grow sales.

Brand Development
Package Design
Brand Reinvention Workshops
In-Store Design
Shopper Marketing
Category Reinvention




Jim Cusson

Jim Cusson


Cusson is a passionate advocate for retail and has been an integral part in building brands for Google’s Android Wear, Food Lion, The Fresh Market, Family Dollar and many others. He has been recognized by Shopper Marketing Magazine on its list of “Who’s Who in Shopper Marketing Agencies” and is on the Faculty at The Path to Purchase Institute.

Jared Meisel

Jared Meisel

Managing Partner

Before launching Theory House, Meisel worked at North America’s most prestigious retail agencies, including Saatchi & Saatchi X and DraftFCB. He develops dynamic strategies to connect retailer marketers with shoppers in relevant, profitable ways—for clients that include Pepsi, Starbucks, McCormick, Walgreens, Walmart, Procter & Gamble, Coca Cola and SC Johnson.

Molly Kraus

Molly Kraus

VP, Account Services

Kraus built her career at Geometry Global. During her tenure there, and while working in NASCAR, she developed campaigns and partnerships for many top brands including Barilla, Edgewell Personal Care, Best Buy, Coca-Cola Bottling Co. Consolidated, and Shell/Pennzoil. She delivers significant ROI through retail merchandising, experiential activations, traditional, digital and social media.

Tim Bogert

Tim Bogert

Creative Director

Bogert has been involved in retail marketing throughout his career – including almost 20 years at Bolt Group where he supported brands including Lowe’s, Rubbermaid, Izod, Kobalt, and Hunter. At Belk Department Store he held the roles of Director of Promotional Creative, Director of Innovation and Director of Branding.

Check Out the Latest News from Theory House