INNOVATION MINUS KNOW HOW IS A NOVELTY
Ignited by insightful strategy and breakthrough creative, we propel you forward.
We apply our experience and expertise in retail to address critical business issues:
New Banner Concepts
Insights and Research
We identify the passions of your shoppers and drive them right to the shelf:
AN EXPERT TEAM AS DARING AS YOUR AMBITIONS
Meet the agency leadership team
Cusson is a passionate advocate for retail and has been an integral part in building brands for Google’s Android Wear, Food Lion, The Fresh Market, Family Dollar and many others. He has been recognized by Shopper Marketing Magazine on its list of “Who’s Who in Shopper Marketing Agencies” and is on the Faculty at The Path to Purchase Institute.
Before launching Theory House, Meisel worked at North America’s most prestigious retail agencies, including Saatchi & Saatchi X and DraftFCB. He develops dynamic strategies to connect retailer marketers with shoppers in relevant, profitable ways—for clients that include Walgreens, Walmart, Proctor & Gamble, Coca Cola and SC Johnson.
VP, Account Services
Kraus built her career at Geometry Global developing campaigns for many top brands including Barilla, Best Buy, Coca-Cola Bottling Co. Consolidated, Energizer Personal Care, and Ford Racing. She delivers significant ROI through traditional media, new/social media, retail merchandising and experiential activations.
VP, Retail Brands
Christopher leads our Retail Brands group—bringing over 20 years of client-side experience. He has built and launched billion dollar brands for Lowe’s, Food Lion, Hannaford and more. His influential blog “My Private Brand” is the most widely read daily publication on private brands. He has published two books on the subject and advises the PLMA.