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INNOVATION MINUS KNOW HOW IS A NOVELTY

Ignited by insightful strategy and breakthrough creative, we propel you forward.

Strategy

We apply our experience and expertise in retail to address critical business issues:

Portfolio Strategy
Brand Consolidation
New Banner Concepts
Competitive Review
Insights and Research
Go-To-Market Strategy

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Design

We create compelling and relevant brands and experiences that grow sales:

Brand Development
Shopper Marketing
Package Design
Brand Reinvention Workshops
In-Store Design
Department Reinvention

Retail Marketing

We identify the passions of your shoppers and drive them right to the shelf:

Advertising
Experiential Marketing
Brand Promotions
Retail Sell-In
Launch Events
Blogger Outreach

AN EXPERT TEAM AS DARING AS YOUR AMBITIONS

Meet the agency leadership team

Jim Cusson

Jim Cusson

President

Cusson is a passionate advocate for retail and has been an integral part in building brands for Google’s Android Wear, Food Lion, The Fresh Market, Family Dollar and many others. He has been recognized by Shopper Marketing Magazine on its list of “Who’s Who in Shopper Marketing Agencies” and is on the Faculty at The Path to Purchase Institute.

Jared Meisel

Jared Meisel

Managing Partner

Before launching Theory House, Meisel worked at North America’s most prestigious retail agencies, including Saatchi & Saatchi X and DraftFCB. He develops dynamic strategies to connect retailer marketers with shoppers in relevant, profitable ways—for clients that include Walgreens, Walmart, Proctor & Gamble, Coca Cola and SC Johnson.

Molly Kraus

Molly Kraus

VP, Account Services

Kraus built her career at Geometry Global developing campaigns for many top brands including Barilla, Best Buy, Coca-Cola Bottling Co. Consolidated, Energizer Personal Care, and Ford Racing. She delivers significant ROI through traditional media, new/social media, retail merchandising and experiential activations.

Christopher Durham

Christopher Durham

VP, Retail Brands

Christopher leads our Retail Brands group—bringing over 20 years of client-side experience. He has built and launched billion dollar brands for Lowe’s, Food Lion, Hannaford and more. His influential blog “My Private Brand” is the most widely read daily publication on private brands. He has published two books on the subject and advises the PLMA.