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We forge ingenious retail hacks that hold the power to transform your brand into your industry’s unlikely victor. And we’ve cultivated an unrivaled mindset of creative reinvention that keeps our insights, strategies and tactics way ahead of the curve. 


We apply our experience and expertise in retail to address critical business issues

Portfolio Strategy
Brand Consolidation
New Banner Concepts
Competitive Review
Insights and Research
Go-To-Market Strategy



We create compelling and relevant brands and experiences that grow sales

Brand Development
Shopper Marketing
Package Design
Brand Reinvention Workshops
In-Store Design
Department Reinvention

Retail Marketing

We identify and engage the true passions of your shoppers and drive them to purchase

Experiential Marketing
Brand Promotions
Retail Sell-In
Launch Events
Blogger Outreach


Meet the Theory House leadership team

Jim Cusson

Jim Cusson


Cusson is a passionate advocate for retail and has been an integral part in building brands for Google’s Android Wear, Food Lion, The Fresh Market, Family Dollar and many others. He has been recognized by Shopper Marketing Magazine on its list of “Who’s Who in Shopper Marketing Agencies” and is on the Faculty at The Path to Purchase Institute.

Jared Meisel

Jared Meisel

Managing Partner

Before launching Theory House, Meisel worked at North America’s most prestigious retail agencies, including Saatchi & Saatchi X and DraftFCB. He develops dynamic strategies to connect retailer marketers with shoppers in relevant, profitable ways—for clients that include Walgreens, Walmart, Procter & Gamble, Coca Cola and SC Johnson.

Molly Kraus

Molly Kraus

VP, Account Services

Kraus built her career at Geometry Global developing campaigns for many top brands including Barilla, Best Buy, Coca-Cola Bottling Co. Consolidated, Energizer Personal Care, and Ford Racing. She delivers significant ROI through traditional media, new/social media, retail merchandising and experiential activations.

Tim Bogert

Tim Bogert

Creative Director

Bogert has been involved in retail marketing throughout his career – including almost 20 years at Bolt Group where he supported brands including Lowe’s, Rubbermaid, Izod, Kobalt, and Hunter. At Belk Department Store he held the roles of Director of Promotional Creative, Director of Innovation and Director of Branding.