We forge ingenious retail hacks that hold the power to transform your brand into your industry’s unlikely victor. And we’ve cultivated an unrivaled mindset of creative reinvention that keeps our insights, strategies and tactics way ahead of the curve.
We apply our experience and expertise in retail to address critical business issues
New Banner Concepts
Insights and Research
We identify and engage the true passions of your shoppers and drive them to purchase
AN EXPERT TEAM AS DARING AS YOUR AMBITIONS
Meet the Theory House leadership team
Cusson is a passionate advocate for retail and has been an integral part in building brands for Google’s Android Wear, Food Lion, The Fresh Market, Family Dollar and many others. He has been recognized by Shopper Marketing Magazine on its list of “Who’s Who in Shopper Marketing Agencies” and is on the Faculty at The Path to Purchase Institute.
Before launching Theory House, Meisel worked at North America’s most prestigious retail agencies, including Saatchi & Saatchi X and DraftFCB. He develops dynamic strategies to connect retailer marketers with shoppers in relevant, profitable ways—for clients that include Walgreens, Walmart, Procter & Gamble, Coca Cola and SC Johnson.
VP, Account Services
Kraus built her career at Geometry Global developing campaigns for many top brands including Barilla, Best Buy, Coca-Cola Bottling Co. Consolidated, Energizer Personal Care, and Ford Racing. She delivers significant ROI through traditional media, new/social media, retail merchandising and experiential activations.
Bogert has been involved in retail marketing throughout his career – including almost 20 years at Bolt Group where he supported brands including Lowe’s, Rubbermaid, Izod, Kobalt, and Hunter. At Belk Department Store he held the roles of Director of Promotional Creative, Director of Innovation and Director of Branding.