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WSJ Quotes Theory House on Changes at Whole Foods

Amazon Puts Whole Foods on Fast Track to Conventional Supermarket Specialty grocer will no longer allow ‘brand advocates’ in stores, a potential blow to local sellers By Heather Haddon and Annie Gasparro Sept. 21, 2017 5:33 a.m. ET Whole Foods will change the way...

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Account Executive added to the Theory House agency team

Originally from Ohio, Morgan Paterwich joins the Theory House team after making a spontaneous move to Charlotte after college. She transitioned from intern to Account Executive at BURKE, working on an array of clients including Anthony and Sylvan Pools and the...

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Bojangles’ Introduces New Retail Branding for Coffee

As Bojangles’, the home of “famous chicken ‘n’ biscuits,” rolls out updated retail branding – from their website to a new restaurant design – they identified their coffee offering as another unique opportunity to elevate the brand’s perception. After establishing a...

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Amazon Unveils Prime Wardrobe

      Amazon just announced their buying of Whole Foods, but it doesn't stop there. The retail and tech giant has now released their latest prime platform called Amazon Prime Wardrobe. Amazon was already primed (no pun intended) to challenge the...

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Lidl Expansion to US Gains Momentum

The European grocer Lidl is moving closer to opening its first US-based stores. Lidl has been a growing presence in the European grocery marketplace, operating 10,000 stores in 27 countries. This image above show the state of one of the grocers first US outposts just...

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Molly Kraus Promoted to Vice President

Theory House is pleased to announce the promotion of Molly Kraus to Vice President of Account Services. Molly has contributed her many talents in retail marketing, package design and shopper marketing to the organization and is certainly deserving of this recognition....

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Packaging Work Wins International Design Awards

Theory House and Taiwan's largest home décor retailer, HOLA, were awarded a Silver Vertex for our branding and packaging design on their private brand. The Vertex Awards are the only global competition devoted exclusively to the art of private brand package design....

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Wall Street Journal Quotes Theory House on Whole Foods

Our president Jim Cusson quoted in the Wall Street Journal. Whole Foods Aims to Cut Prices but Keep Its Cachet Investors are pushing the organic food pioneer to boost profit by operating more like a big-box grocer By Annie Gasparro and Heather Haddon Whole Foods...

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Webinar Replay: Invasion Amazon

The video above is a replay of a webinar presented by Theory House VP of Retail Brands, Christopher Durham, highlighting the impressive growth of the Amazon Private Brand...

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Why Do Digital Players Beat Brick-and-Mortar

The following is reposted from eMarketer Retail Why Do Digital Players Beat Brick-and-Mortar Retailers at Their Own Game? Many of the biggest disruptors in brick-and-mortar retail are e-commerce brands that are opening physical stores—not the legacy retailers that...

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Theory House adds style to Android Wear

The video above is quick recap of the work Theory House produced for Google's Android Wear display at Best Buy. Our brief was to be disruptive and to weave personal style into the visuals. The results are this traffic-stopping display at Best Buy nationally....

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Theory House brings the Food Lion experience to the DC

For the second year in a row, Food Lion was the “Exclusive Grocery Store” of the DC Metropolitan Cooking & Entertaining Show as well as the “Proud Ingredient Sponsor” of the Food Lion Cooking Stage at the event. The Metro Cooking & Entertaining Show is a...

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Webinar Replay: 6 Trends Shaking Up Private Brand

The video above is a replay of a webinar presented by Theory House VP of Retail Brands, Christopher Durham, highlighting the 6 Trends Shaking Up Private Brand. Give Theory House a call at 704.665.0714 if we can support you with strategy and branding needs. Webinar...

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