INVASION AMAZON:
The Rise of Private Brand at Amazon

Christopher Durham, VP of Retail Brands for Theory House and Founder of My Private Brand will present an insightful look at the rise of the Amazon Private Brand portfolio across virtually every category from fashion to food and discuss the complex and varied strategies Amazon’s brands are implementing as well as their business roles and aspirations.

The webinar is sponsored by the retail brand agency Theory House.

Whether you are a retailer executing growth plans for your brands or a manufacturer interested in the evolving private brand landscape, this webinar is for you.

Topic: “INVASION AMAZON: The Rise of Private Brand at Amazon”
Presenter: Christopher Durham, VP of Retail Brands, Theory House
Date & Time: Thursday, February 23, 2017 02:00 PM
Duration: 40 minutes (30-minute presentation, 10 minute Q & A)
Cost: FREE



Christopher Durham
VP, Retail Brands
Christopher Durham leads the Private Brand group at Theory House—bringing over 20 years of client-side, real-world experience. He has built and launched billion dollar private brands for Lowe’s, Food Lion, Hannaford and more. His influential blog “My Private Brand” has become the most widely read daily publication on private brands—a wealth of news, analysis, and best practices for the industry.

Connect with Christopher and his team at Theory House and start building better, smarter, more innovative brands.